GAMING PROJECTS
GAMING PROJECTSNo clear product direction
There's a set of ideas or features, but no clear prioritization or understanding of what actually drives user value, retention, or monetization.
Services / UX/UI Design / Redesign
UX/UI DESIGN AND REDESIGNFOR ESPORTS& GAMING PROJECTSUX/UI DESIGN ANDREDESIGN FOR ESPORTS& GAMING PROJECTS
Designing clear, scalable product experiences for complex esports and gaming companies & projects — built for usability, engagement, and conversion.
Trusted by esports teams and brands
PROBLEMS
[ COMMON PROJECTS BOTTLENECKS ]
There's a set of ideas or features, but no clear prioritization or understanding of what actually drives user value, retention, or monetization.
Starting from references without a clear scope
Projects often start with references to platforms like HLTV, but without a full understanding of the complexity behind them — including data structure, real-time updates, and system logic.
Product complexity grows faster than usability
As features are added, the product becomes harder to navigate — making it difficult for users to find key information or complete core actions.
Too many features, not enough focus
New ideas are continuously added without clear prioritization — increasing complexity without improving the overall product experience or performance.
How UX/UI Is Built
[ APPROACH ]
Product-first, not visual-first
Design starts from user behavior, product logic, and business goals — not just interface visuals.
Clarity over complexity
User flows are simplified and structured — making it easier to navigate, understand, and complete key actions.
Structure before scaling
Core flows and interactions are defined early — preventing confusion as the product grows in features and complexity.
Consistency at scale
Design systems and reusable patterns ensure the product remains consistent, easier to maintain, and faster to evolve.
UX/UI in Real
Projects
[ WHAT WE BUILD ]
Defining how users navigate the product, access key information, and complete core actions — without friction or confusion.
Product structure & user flows
Defining how users navigate the product, access key information, and complete core actions — without friction or confusion.
Interface design
Designing clear, consistent interfaces for complex, data-heavy products — making features easier to understand and use.
Design systems
Building scalable component systems that ensure consistency, speed up development, and support long-term product growth.
Redesign of existing products
Improving usability and structure without disrupting existing functionality — evolving the product while preserving what works
Conversion-focused improvements
Optimizing key flows and interactions to increase engagement, retention, and overall product performance.
UX/UI in Real
Projects
[ FEATURED CASES ]
Complex Product UX & Structure
Designed and improved UX for a data-heavy esports platform — making complex features easier to navigate and use.
- Structured complex data into clear user flows
- Improved navigation across multiple product layers
- Enhanced usability of stats, content, and features
- Increased engagement through better UX
Design System & UX for Esports Platform
Redesigned the platform and built a full design system - improving clarity, consistency, and fan experience.
- Created a scalable design system from scratch
- Structured roster, stats, and content into clear UX flows
- Improved navigation and content accessibility
- Strengthened overall brand and platform consistency
UX/UI for Sportsbook Product
Redesigned the betting interface - simplifying complex flows and improving usability and conversion.
- Optimized betting flows and interaction logic
- Reduced number of steps to complete key actions
- Improved clarity of odds and user interface
- Increased usability and conversion potential
Complex Product UX & Structure
Designed and improved UX for a data-heavy esports platform — making complex features easier to navigate and use.
- Structured complex data into clear user flows
- Improved navigation across multiple product layers
- Enhanced usability of stats, content, and features
- Increased engagement through better UX
What OurClients Say
Bo3.gg27 NERDS helped us turn a complex idea into a fully functional product. From esports platform development to data systems and AI-driven features, everything was built as one scalable system. Their understanding of esports data and product logic made the process significantly faster and more effective.
Oleh ZadorozhnyiOleh Zadorozhnyi on LinkedIn
Product Owner, Bo3.gg
Maincast27 NERDS quickly understood the specifics of live broadcasting and real-time data workflows. They built tools that supported our production team and improved in-stream engagement, without requiring constant explanation or iterations.
Valeriia VoronovaValeriia Voronova on LinkedIn
CPO & CMO, Maincast
MobalyticsThe team demonstrated a strong ability to work with complex, real-time data and turn it into clear, usable product features. They helped design and deliver systems that made gameplay data more accessible and valuable during live streams.
Bogdan SuchykBogdan Suchyk on LinkedIn
Former CEO, Mobalytics
DreamHack27 NERDS took over a non-functional app and rebuilt it into a stable, working product under real event conditions. The platform handled live schedules, notifications, and high traffic during festivals — which was critical for our operations.
Shahin ZaraabiShahin Zaraabi on LinkedIn
VP Festivals, DreamHack
StrafeThey approached SEO as part of the product, not just a marketing layer. The improvements in structure, performance, and content systems helped us move toward more scalable organic growth.
Vilhelm von SydowVilhelm von Sydow on LinkedIn
Head of Product, StrafeOur Clients
From established brands to fast-growing platforms, our clients come to us when they need execution backed by real industry understanding.
Project Development
Framework
[ PROJECT LIFECYCLE ]
- [ 01 ]
Project Breakdown
Understanding the product, user flows, and key bottlenecks — defining what actually needs to be built and why
- [ 02 ]
AI Prototyping
Turning ideas into a working product prototype in 2–3 days — validating features, flows, and logic before full development.
- [ 03 ]
System Design
Defining architecture, integrations, and data flows — ensuring all parts of the product work together as a system.
- [ 04 ]
Execution
Design, development, and integrations — delivering a working product with ongoing support and continuous improvements.
- [ 05 ]
SEO Strategy & Scaling
Building SEO foundations from the start — followed by optimization, automation, and scalable growth over time.
Design Tools & Systems
[ TECHNOLOGY STACK ]
Selected to support scalable design systems, complex product structures, and real-world workflows:
Figma
Design systems & component libraries
UX audit frameworks
Prototyping tools
Product analytics integration
AI-Powered Design ENGINEERING
WhyWork with27 NERDS?
Built inside esports and gaming
We speak the same language — understanding live data, game stats, and product logic without explanation.
Full-cycle execution
Strategy → Design → Development → Integration → Optimization
Speed without compromise
Fast execution without compromising product structure or scalability.
Built for outcomes
Engagement. Retention. Scale. Revenue.
Our Vision
Esportsand gaming products require more than development. They require a deep understanding of live operations, data flows, content systems, and monetization.
- Projects built
- 0+
- Years on the web-development market
- 0+
- Clients in esports & gaming
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FAQ
Yes. Many teams come with a set of ideas or features, but without clear prioritization or understanding of what actually creates user value or drives monetization. We help structure the product, define priorities, and focus on what matters — turning scattered ideas into a clear, usable, and scalable product experience.
Start with an AI prototype
See how your feature, flow, or idea works in practice — with real logic, data, and interaction.
Turn your idea into a working product concept in 2–3 days — validate logic, features, and user flows before investing in full development.
- Align on product structure and scope
- Test core ideas with real interactions
- Validate before committing budget