Portfolio / BamBet — UX Strategy & Platform Redesign for a Sports Betting Product

BamBet — UX Strategy & Platform Redesign for& Platform Redesign for

Company
Duration: 20 months
Team: 2 members
Product Domain: iGaming sportsbook UX system

Quick project snapshot

We led UX strategy and full product redesign for BamBet, a cross-platform sports betting platform, focusing on clearer information architecture, faster betting flows , and a unified, scalable design system.


Clear IA built around sport → league → match → market hierarchy: 00
Reduced friction in bet placement flow: 00
Redesigned betslip for speed and clarity: 00
Unified cross-platform design system: 00
Scalable component architecture for future expansion: 00

What needed fixing

Sports betting platforms lacked a unified, high-intent experience that could:

[ PROBLEM ]

Clear navigation hierarchy
Enable fast, intuitive discovery across leagues, matches, and markets
High-intent flow optimization
Reduce steps and prevent drop-offs at peak intent moments
Betslip clarity and trust
Ensure a fast, transparent, reliable confirmation experience
Cross-platform consistency
Deliver a seamless experience across desktop and mobile
Scalable design system
Create a unified UI foundation for consistency and growth
Intent preservation through UX efficiency
Reduce friction from discovery to bet placement

Fragmented UX reduced conversion and engagement.

How we solved it

We started with structure over visuals — the focus was on rebuilding navigation around real user intent across sport, league, match, and market levels.

[ Key principles ]

[ 01 ]
Information architecture-first approach
redesigned hierarchy around sport → league → match → market → bet
[ 02 ]
Conversion-focused betslip
streamlined the core flow for faster, more direct bet placement
[ 03 ]
Unified cross-platform system
ensured consistent experience across desktop and mobile
[ 04 ]
Scalable design system
established reusable UI patterns as a foundation for growth
[ 05 ]
Performance-first UX
optimized speed and responsiveness across key user flows

What we aimed for

[ GOAL ]

We set out to build a single high-performance ecosystem that would:

[ GOAL ]

Clear information architecture
Sport → league → match → market hierarchy
Simplified betting flow
Reduce steps and eliminate friction
High-performance betslip
Optimize for speed, clarity, and responsiveness
Unified cross-platform system
Consistent experience across desktop and mobile
Scalable design foundation
Component library for future expansion

What we built

[ FEATURED CASES ]

Redesigned Information Architecture

A restructured content hierarchy organizing sport, league, match, and market levels into a clear navigable structure
Reduced cognitive effort required to find and select a betting market

RESULT

Faster navigation and improved content discoverability

Simplified Betting Flow

The path from market selection to confirmed bet reduced to its minimum viable steps
Decision points consolidated and unnecessary screens removed

RESULT

Lower friction and improved conversion from intent to bet placement

Betslip Redesign

A faster, more intuitive betslip experience designed for clarity and responsiveness at the final conversion step
Optimized for immediate user action with reduced interaction delay

RESULT

Improved confidence and higher conversion at the critical decision point

Unified Design System

A scalable component system delivering consistent UI across desktop and mobile
Built for reuse to ensure long-term design consistency and scalability

RESULT

Reduced design fragmentation and improved product scalability

Cross-Platform UX

A single coherent experience across all devices
Designed as one system rather than separate desktop and mobile products

RESULT

Consistent behavior and interaction across platforms

Redesigned Information Architecture

A restructured content hierarchy organizing sport, league, match, and market levels into a clear navigable structure
Reduced cognitive effort required to find and select a betting market

RESULT

Faster navigation and improved content discoverability

Results

Business impact

Higher conversion from session to placed bet

Faster access to desired leagues and matches

Improved trust through cross-platform consistency

Lower design and development overhead over time

Stronger foundation for expansion into new markets and features

[ Technical results ]

Information architecture rebuilt around sport → league → match → market
Streamlined betting flow with fewer steps and lower drop-off
Faster, more responsive betslip interactions
Unified system across desktop and mobile for consistency
Scalable design foundation for future product growth

Team and tools

[ TEAM & TECH ]

Delivered by a team of UX strategists and product designers with experience redesigning complex transactional flows and content-heavy platforms in the betting and gaming space.

Information Architecture
User Flow Design
User Flow Design
Betslip UX
UI Design System
Component Library
Cross-Platform Design
Figma

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