Portfolio / Hellraisers × Mazda — Promo Landing Page & Interactive Quiz

Hellraisers × Mazda — Promo Landing Page & Interactive Quiz

Company
Duration: 3 months
Team: 5 members
Product Domain: Esports brand activation system

Quick project snapshot

We designed and built an interactive campaign landing page for the Hellraisers × Mazda collaboration — combining creative direction, UX, and a quiz-based mechanic that generates personalized branded Mazda visuals for esports fans.


Campaign concept and creative direction: 01
Interactive quiz experience for fan engagement: 02
Personalized Mazda car image generation system: 03
Promotional landing page for esports audience activation: 04
Cross-brand visual identity integration (Mazda × Hellraisers): 05

What needed fixing

Traditional esports activations fail without native, interactive relevance:

[ PROBLEM ]

Static sponsorship formats
Do not engage esports audiences
Forced integrations
Quickly rejected by fans
Passive brand placements
Banners and co-branded pages lack retention
No cultural integration
Brands sit outside, not inside esports context
No participation loop
Viewers remain passive, not active users
Concept gap
Needs interaction, not just visual execution

The campaign required interactive design to turn brand presence into active engagement.

What we aimed for

[ GOAL ]

balanced Mazda visibility with Hellraisers’ esports identity

[ GOAL ]

Esports × automotive concept
merge team identity with Mazda branding
High-impact landing page
present the campaign with strong visual hierarchy
Interactive participation mechanic
turn users into active participants
Personalized visual generation
adapt Mazda visuals based on user input
Native esports integration
ensure cultural fit and audience relevance

How we solved it

We designed the campaign around interaction as the core mechanic, not static content.

[ Key principles ]

[ 01 ]
Interactive quiz system
users define profiles through guided questions
[ 02 ]
Personalized visual generation
quiz outcomes produce unique Mazda car visuals
[ 03 ]
Shareable output design
every result optimized for social distribution
[ 04 ]
Framing landing experience
page designed as a structured entry layer to interaction
[ 05 ]
Dual-brand integration
balanced Mazda visibility with Hellraisers’ esports identity

What we built

[ SOLUTION ]

Campaign Concept & Creative Direction
- End-to-end concept connecting Hellraisers identity with Mazda branding
- Defined narrative and visual direction for all campaign assets
RESULT
Unified creative foundation for interactive activation
Promotional Landing Page
- High-impact campaign page centered around the interactive experience
- Designed for clarity, engagement, and fast user onboarding
RESULT
Clear entry point into the campaign experience
Interactive Quiz Experience
- Multi-step quiz guiding users through personality-based questions
- Output mapped directly to visual generation system
RESULT
Active participation instead of passive viewing
Personalized Car Generator
- System generating unique Mazda car visuals per user
- Outputs styled within Hellraisers × Mazda campaign identity
RESULT
Shareable, personalized campaign artifacts
Visual Asset System
- Full suite of campaign visuals for landing page and outputs
- Cohesive integration of esports and automotive aesthetics
RESULT
Consistent cross-brand visual experience

Campaign Concept & Creative Direction

End-to-end concept connecting Hellraisers identity with Mazda branding
Defined narrative and visual direction for all campaign assets

RESULT

Unified creative foundation for interactive activation

Results

Business impact

Transformed Mazda sponsorship into interactive fan experience instead of passive exposure

Generated shareable personalized content driving organic campaign reach

Increased engagement through active participation rather than static viewing

Maintained esports authenticity while delivering strong brand visibility

Created reusable framework for future co-branded activations

[ Technical results ]

Fully functional quiz system integrated into landing page
Dynamic image generation producing unique outputs per user
Responsive experience optimized for desktop and mobile
Complete campaign asset system delivered within unified visual direction

Team and tools

[ TEAM & TECH ]

Delivered by a team of creative directors, UI/UX designers, and frontend developers with experience building interactive brand activation campaigns for esports audiences.

Campaign Concept
UI/UX Design
Visual Asset Production
Interactive Quiz Development
Custom Image Generation System
Responsive Frontend
Figma

Related work

[ FEATURED CASES ]

Campaign & Data-Driven Platform Development
Built a system for managing large-scale streamer campaigns and sponsor integrations - turning fragmented processes into a scalable product.
- Centralized campaign management across multiple streamers
- Integrated real-time data and reporting systems
- Automated sponsor banner rotation and delivery
- Reduced manual operations and improved scalability
- Enabled consistent execution of multi-streamer campaigns
View GG.BET case
Gamified Viewer Engagement Platform
Created a gamification system that turns passive viewers into active participants through rewards and interactive mechanics.
- Introduced XP, rewards, and progression systems
- Enabled interactive drops and viewer actions
- Increased engagement during live streams
- Improved retention beyond live events
View Dropem case
Automated Game Prediction System
Built a real-time prediction system for streamers — generating interactive viewer challenges automatically from live game events, with zero interruption to gameplay.
- Automated prediction generation triggered by real-time in-game events
- Live data integration for instant resolution and outcome tracking
- Voice activation and zero-click interaction keeping streamers in the game
- Cross-platform architecture built for Twitch, YouTube Gaming, and Kick
View gopredict case