Portfolio / Dragoni — UX & Product Design for a P2P Esports Betting Exchange

Dragoni — UX & Product Design for a P2P EsportsBetting Exchang

Company
Duration: 18 months
Team: 3 members
Product Domain: Esports UX system & design infrastructure

Quick project snapshot

We led UX strategy and product design for Dragoni — a peer-to-peer esports betting exchange — restructuring IA around explore, create, and compete flows , simplifying bet creation and management, and adding gamification for long-term engagement.


Clear IA built around explore → create → compete model: 00
Simplified bet creation and management flows: 00
Designed end-to-end P2P betting user journeys: 00
Introduced gamification and social engagement layer: 00
Consistent cross-platform UX across all devices: 00

What needed fixing

P2P betting lacked a clear, scalable UX structure to manage its inherent complexity:

[ PROBLEM ]

Navigation structure gaps
explore, create, and compete lacked clear hierarchy
High-friction bet creation
excessive steps led to drop-offs before completion
Inconsistent participation flows
joining and managing bets varied across contexts
Missing engagement layer
no gamification or social mechanics to drive retention
Cross-platform inconsistency
desktop and mobile experiences were misaligned
No progression system
lacked competition, growth, or community dynamics

UX friction reduced usability and engagement.

How we solved it

We started with structure over visuals — the platform was organized around three core actions: explore, create, compete.

[ Key principles ]

[ 01 ]
Information architecture-first approach
structured around explore → create → compete with clear hierarchy and navigation
[ 02 ]
Bet creation optimization
reduced complexity in the highest-friction flow while preserving flexibility
[ 03 ]
Integrated gamification layer
embedded competitive and social mechanics into core actions
[ 04 ]
Cross-platform consistency
ensured unified behavior across desktop and mobile
[ 05 ]
Engagement loop design
reinforced repeat usage through competition-driven retention mechanics

What we aimed for

[ GOAL ]

Redesign peer-to-peer betting to be simple, structured, and engaging for repeat use:

[ GOAL ]

Action-based information architecture
explore → create → compete user flow structure
Simplified bet creation
reduce complexity and friction across all scenarios
Clear participation flows
intuitive joining and bet management experience
Engagement layer
gamification and social mechanics for retention
Cross-platform consistency
unified experience across desktop and mobile

What we built

[ FEATURED CASES ]

Redesigned Information Architecture

Rebuilt platform hierarchy around explore → create → compete to clarify the core user journey
Reduced cognitive load by simplifying navigation and system structure

RESULT

Faster discovery and clearer journey comprehension

Simplified Betting Flow

Designed a low-friction, flexible bet creation experience for multiple scenarios
Reduced steps and surfaced complexity only when needed through progressive disclosure

RESULT

Faster discovery and clearer journey comprehension

User Flows for Creating, Joining & Managing Bets

Covered full lifecycle from creation to joining and managing bets
Ensured continuity across states to minimize drop-off between actions

RESULT

Improved usability across the full engagement cycle

Introduced progression, rivalry, and community-driven engagement mechanics
Created ongoing motivation beyond individual events

RESULT

Stronger retention and repeat engagement

Consistent Cross-Platform Experience

Unified design system across devices and platforms
Removed inconsistencies impacting usability and trust

RESULT

Improved cohesion, reliability, and user experience

Redesigned Information Architecture

Rebuilt platform hierarchy around explore → create → compete to clarify the core user journey
Reduced cognitive load by simplifying navigation and system structure

RESULT

Faster discovery and clearer journey comprehension

Results

Business impact

Higher conversion through reduced friction in bet creation

Faster onboarding via clearer structure

Increased repeat engagement through gamification and social mechanics

Improved trust via cross-platform consistency

Scalable foundation for future expansion

[ Technical results ]

Information architecture simplified around core user actions
Bet creation flow streamlined across key scenarios
End-to-end flows for creating, joining, and managing bets
Gamification embedded into the core product loop
Unified cross-platform design system implemented

Team and tools

[ TEAM & TECH ]

Delivered by a cross-functional team of frontend and backend engineers, UI/UX designers, and analytics specialists with experience building real-time tools for live streaming environments.

Information Architecture
User Flow Design
UX Strategy
Gamification Design
UI System
Cross-Platform Design
Figma

Related work

[ FEATURED CASES ]

UX/UI for Sportsbook Product

Redesigned the betting interface - simplifying complex flows and improving usability and conversion.

Optimized betting flows and interaction logic
Reduced number of steps to complete key actions
Improved clarity of odds and user interface
Increased usability and conversion potential

View bambet case

Campaign & Data-Driven Platform Development

Built a system for managing large-scale streamer campaigns and sponsor integrations - turning fragmented processes into a scalable product.

Centralized campaign management across multiple streamers
Integrated real-time data and reporting systems
Automated sponsor banner rotation and delivery
Reduced manual operations and improved scalability
Enabled consistent execution of multi-streamer campaigns

Skin Lootbox Platform

Full lootbox platform for the CS:GO skin economy — Steam bot infrastructure, real-time inventory management, and a unique X-ray mechanic.

Steam bot infrastructure for real-time item management and player transfers
Admin tooling for lootbox creation and drop rate configuration
X-ray feature to preview box contents — boosting purchase confidence and revenue
Third-party payment integration and automated inventory replenishment