Portfolio / Snoodyboo — Website & Content Hub for a Twitch Streamer

Snoodyboo — Website& Content HubFor A Twitch Streamer

Company
Duration: 4 months
Team: 4 members
Product Domain: Creator content aggregation platform

Quick project snapshot

We designed and built a multilingual content platform for Snoodyboo — a professional Twitch streamer — extending his presence beyond live streams into a structured hub for guides, tier lists, and evergreen gaming content.


Custom branded WordPress website aligned with Twitch identity: 01
Structured content system for guides, tier lists, and resources: 02
Full English + Spanish localization (LATAM expansion): 03
SEO-optimized architecture for organic discovery: 04
Self-managed CMS for independent content publishing: 05

What needed fixing

Snoodyboo’s growth was constrained by platform dependency and lack of evergreen infrastructure:

[ PROBLEM ]

Twitch-only content
No permanent knowledge base or owned archive
No structured content hub
Missing guides, tier lists, or educational resources
No localization
Lack of Spanish support despite strong LATAM potential
Zero SEO visibility
No organic discovery beyond Twitch
No CMS infrastructure
No independent publishing or updates
No branded web presence
Limited value for sponsors and partnerships

The audience existed, but there was no owned platform to grow or retain it.

What we aimed for

[ GOAL ]

Build a long-term content and brand platform extending Snoodyboo beyond Twitch:

[ GOAL ]

Branded content hub
establish a professional space for gaming expertise
Scalable content formats
structure guides, tier lists, and tools
Multilingual growth
support English and Spanish audiences
SEO-driven discovery
build a foundation for organic traffic
Independent publishing
enable content management without developer reliance

How we solved it

We designed the platform as an
extension of Snoodyboo’s Twitch identity, not a
separate website.

[ Key principles ]

[ 01 ]
Twitch-native design system
aligned visuals, tone, and community expectations with Twitch identity
[ 02 ]
Structured expertise content
organized around TFT, Slay the Spire, and strategic guides
[ 03 ]
Interactive retention tools
implemented tier lists and build tools to increase engagement
[ 04 ]
Multilingual-first architecture
built WPML-based localization from the start
[ 05 ]
Scalable publishing infrastructure
configured WordPress for independent content management and SEO growth

What we built

[ SOLUTION ]

Brand-Centric Custom Website

Twitch-aligned visual identity with responsive design system
Recognizable streamer branding across all pages

RESULT

Seamless extension of Snoodyboo’s existing audience experience

Structured Content Platform

Dedicated sections for guides, tier lists, and gameplay insights
Interactive elements like filterable tier lists and build breakdowns

RESULT

Increased time-on-site and repeat engagement

Community & Tools Layer

Team Builder tool for collaborative strategy creation
Articles and interview sections for deeper engagement

RESULT

Expanded interaction beyond passive content consumption

Dual-Language Architecture

Full English + Spanish implementation via WPML
Properly localized navigation and content structure

RESULT

Unlocked LATAM audience growth potential

SEO & Performance System

Optimized metadata, URLs, sitemap, and alt structure
WP Rocket caching + ShortPixel image optimization

RESULT

Fast-loading pages with strong organic visibility foundation

Self-Managed CMS

WordPress + Elementor setup tailored to creator workflow
Independent publishing of guides, updates, and tier lists

RESULT

Full content autonomy without developer dependency

Brand-Centric Custom Website

Twitch-aligned visual identity with responsive design system
Recognizable streamer branding across all pages

RESULT

Seamless extension of Snoodyboo’s existing audience experience

Results

Business impact

+25%

audience growth driven by Spanish (LATAM) expansion

+40%

increase in average session duration via interactive content

Established first organic search acquisition channel beyond Twitch

Enabled independent content publishing for continuous growth

Opened new sponsorship opportunities through professional web presence

[ Technical results ]

Fully responsive website across desktop and mobile
Multilingual architecture (English + Spanish) fully deployed
SEO foundation implemented (metadata, URLs, sitemap, schema-ready structure)
Optimized performance via caching and image compression
Analytics and behavior tracking integrated (GA4, Hotjar)

Team and tools

[ TEAM & TECH ]

Delivered by a team of web designers, frontend developers, and SEO specialists with experience building content platforms and branded hubs for gaming creators and media personalities.