Portfolio / GG.BET — Real-Time Banner Management System for Twitch Streamer Networks

GG.BET — Real-Time Banner Management System for Twitch Streamer Networks

Company
Duration: 6 months
Team: 4 members
Product Domain: iGaming campaign & streamer marketing platform

Quick project snapshot

We built a real-time banner management platform for GG.BET that connects campaign administrators directly to a distributed network of esports streamers — enabling instant banner deployment, scheduling, and performance tracking across live broadcasts.


Centralized campaign management for all streamers: 01
Real-time banner updates during live streams: 02
OBS plugin for seamless in-stream integration: 03
Self-serve streamer onboarding and setup: 04
Live campaign performance analytics across the network: 05

What needed fixing

GG.BET’s streamer network was growing, but campaign operations were not scalable:

[ PROBLEM ]

No centralized campaign system
Banners managed individually per streamer
No real-time control
Placement and timing could not be adjusted dynamically
Manual integrations
Each streamer required separate setup
No performance visibility
Limited tracking of impressions and rotations
Slow deployment cycles
Campaigns delayed across regions and titles
High operational overhead
Reduced marketing speed and flexibility

The reach was there, but no infrastructure to activate it at scale.

What we aimed for

[ GOAL ]

Build a real-time two-sided system connecting campaign managers and streamers with zero-friction integration:

[ GOAL ]

Real-time campaign control
enable instant updates across live streams
Admin control layer
give full visibility and management of banner campaigns
Self-serve streamer onboarding
minimize setup friction for creators
OBS-native integration
ensure seamless in-stream delivery
Live performance analytics
provide real-time campaign insights

How we solved it

We built the system as a dual-layer architecture focused on control, reliability, and real-time performance.

[ Key principles ]

[ 01 ]
Streamer-side zero-friction runtime
one-time OBS setup with automatic WebSocket-driven updates
[ 02 ]
Admin control plane
full campaign creation, scheduling, targeting, and rotation logic
[ 03 ]
Real-time delivery infrastructure
instant updates pushed directly into live broadcasts
[ 04 ]
Passive streamer operation
no manual actions required once connected
[ 05 ]
Low-latency backend architecture
gRPC-based services ensuring reliable execution at scale

What we built

[ SOLUTION ]

Admin Management Console

Campaign creation, scheduling, and streamer targeting by category and timing
Real-time updates pushed directly to live streams
Rotation and campaign control across the full network

RESULT

Full real-time control over all active campaigns

Live Event Performance Stabilization

Self-serve onboarding with profile creation and OBS connection
Automatic configuration of overlay and campaign assignment
Streamer dashboard with live stats and campaign status

RESULT

Zero manual onboarding from GG.BET team

OBS Integration Plugin

Native OBS plugin for receiving and rendering banner campaigns
Live synchronization with backend campaign system
Stream status reporting back to platform

RESULT

Seamless sponsor delivery inside live broadcasts

Real-Time Delivery Layer

WebSocket-based system for instant campaign updates
Live synchronization between admin console and streams
Non-blocking updates during ongoing broadcasts

RESULT

Instant banner updates with no stream disruption

Campaign Analytics System

Tracking of impressions, rotations, and stream activity
Visibility into performance per streamer and campaign
Real-time reporting for both admins and streamers

RESULT

Measurable and transparent campaign performance

Results

Business impact

Real-time campaign deployment across entire streamer network

Dramatic reduction in operational effort for marketing execution

First-time visibility into campaign performance metrics

Streamers gained simple monetization via automated banners

Enabled fast, scalable esports marketing operations

[ Technical results ]

Real-time banner delivery across all streams via WebSocket
OBS plugin enabling bidirectional stream communication
Scalable backend system supporting large streamer networks
Self-serve onboarding reducing manual setup overhead
Stable architecture handling concurrent live campaigns

Team and tools

[ TEAM & TECH ]

Delivered by a team of backend and frontend engineers with experience building real-time systems for live streaming environments and multi-sided platform products.