Portfolio / Dropem — Esports Content Aggregation & Gamified Engagement Platform

Dropem — Esports Content Aggregation & GamifiedEngagement Platform

Company
Duration: 6 months
Team: 5 members
Product Domain: Live streaming engagement system

Quick project snapshot

We built Dropem as a unified esports content and engagement platform that aggregates streams from Twitch and YouTube and layers a full gamification system on top — turning passive viewing into continuous user participation.


Unified Twitch + YouTube content feed: 01
Watch-to-earn XP and reward economy: 02
Quests, drops, and sponsor campaigns system: 03
Clan-based social engagement mechanics: 04
Personalized esports content discovery layer: 05

What needed fixing

Esports audiences were highly engaged but structurally fragmented:

[ PROBLEM ]

Content fragmentation
Spread across Twitch, YouTube, and tournament platforms
No unified discovery
Lack of personalization or centralized viewing experience
Weak retention mechanics
No incentive beyond individual streams
No loyalty system
Missing rewards for ongoing engagement
Limited sponsor interaction tools
Weak mechanisms for active engagement
No social or competitive layer
Absence of community structure
Event-only engagement
Spikes during live events, no sustained retention

Attention was high, but not sustained or monetized long-term.

What we aimed for

[ GOAL ]

Build a platform that turns esports viewing into a persistent, reward-driven experience:

[ GOAL ]

Unified content feed
aggregate esports content into a personalized stream
Watch-to-earn mechanics
reward all user activity with XP
Real-value reward system
enable meaningful redemption of earnings
Sponsor-driven engagement
support quests, drops, and campaigns
Social competition layer
introduce clans and retention loops

How we solved it

We built Dropem around two core layers: content and engagement.

[ Key principles ]

[ 01 ]
Unified content feed
merged Twitch and YouTube into a personalized, preference-driven experience
[ 02 ]
XP-based engagement economy
turned viewing and actions into redeemable value
[ 03 ]
Sponsor activation system
transformed quests, drops, and giveaways into behavior-based campaigns
[ 04 ]
Social competition layer
introduced clans with XP multipliers to drive retention
[ 05 ]
Scalable engagement framework
designed a system for sustained growth, rewards, and monetization

What we built

[ SOLUTION ]

Content Aggregation Layer

Unified feed pulling streams and highlights from Twitch and YouTube
Personalized ranking based on user tags and preferences
Continuous esports content discovery system

RESULT

Single entry point for all esports viewing

Watch-to-Earn XP System

XP earned from viewing time and platform activity
Redeemable reward catalog (digital + physical goods)
Persistent user progression system

RESULT

Transformed passive watching into measurable value

Quests, Drops & Campaign Engine

Sponsor-driven engagement campaigns (quests, drops, giveaways)
Behavior-based targeting and timing controls
Configurable engagement mechanics per campaign

RESULT

Direct interaction channel between sponsors and audiences

Clan System

Seven competitive clans with identity and progression mechanics
XP multipliers from 1.1x to 2x based on clan participation
Social competition and ranking structure

RESULT

Long-term retention through group-based motivation

Authentication & Rewards Ecosystem

Unified user profiles with XP, clan, and reward history
Persistent login-based engagement layer
Full progression tracking across platform activity

RESULT

Continuous user identity and retention loop

Content Aggregation Layer

Unified feed pulling streams and highlights from Twitch and YouTube
Personalized ranking based on user tags and preferences
Continuous esports content discovery system

RESULT

Single entry point for all esports viewing

Results

Business impact

Established a retention layer beyond live esports events

Enabled sponsor-driven engagement campaigns instead of passive ads

Increased repeat usage through clan competition mechanics

Created habitual engagement through XP accumulation and rewards

Built scalable foundation for esports community monetization

[ Technical results ]

Unified content aggregation pipeline across Twitch and YouTube
Fully operational XP economy (earn, track, redeem flows)
Clan system supporting 7 groups with multiplier mechanics
Campaign system for quests, drops, and giveaways
Personalized feed engine based on user preferences

Team and tools

[ TEAM & TECH ]

Delivered by our internal team — product, engineering, and design working together to validate the concept and ship a fully functional platform.

Ruby on Rails

Related work

[ FEATURED CASES ]

Campaign & Data-Driven Platform Development

Built a system for managing large-scale streamer campaigns and sponsor integrations - turning fragmented processes into a scalable product.

Centralized campaign management across multiple streamers
Integrated real-time data and reporting systems
Automated sponsor banner rotation and delivery
Reduced manual operations and improved scalability
Enabled consistent execution of multi-streamer campaigns

View GG.BET case

Skin Lootbox Platform

Full lootbox platform for the CS:GO skin economy — Steam bot infrastructure, real-time inventory management, and a unique X-ray mechanic.

Steam bot infrastructure for real-time item management and player transfers
Admin tooling for lootbox creation and drop rate configuration
X-ray feature to preview box contents — boosting purchase confidence and revenue
Third-party payment integration and automated inventory replenishment

Automated Game Prediction System

Built a real-time prediction system for streamers — generating interactive viewer challenges automatically from live game events, with zero interruption to gameplay.