Fix crawl and indexation issues
combine Twitch, game, and external data sources
Portfolio / Strafe — SEO-Driven Organic Growth for an Esports Media Platform
StreamAdvisor — Landing Page Design for a StreamerDesign for a Streamer
- Company
- Duration
- 9 months
- Team
- 3 members
- Product Domain
- Esports media & SEO content system
Quick project snapshot
We designed a high-performance landing page for StreamAdvisor — a platform connecting brands with streamers — focused on clearly communicating value to two different audiences while maintaining a strong, modern visual identity.
- Dual-audience landing page (brands + streamers)
- +13%
- Motion-driven UI to improve engagement and perception
- +15%
- and indexation issues across thousands of pages
- Fixed crawl
- + internal linking system
- Built scalable content
- across key esports sections
- Improved CTR
What needed fixing
Strafe had strong content, but organic visibility was limited by structural SEO issues:
[ PROBLEM ]
Technical SEO issues
errors restricting proper indexation
Poor crawl efficiency
large sections not effectively discovered
Broken internal linking
weak connections between matches, tournaments, and hubs
Inconsistent metadata
reduced CTR performance in search results
Missing structured data
limited eligibility for rich results
Weak content architecture
constrained scalable esports coverage
Taxonomy misalignment
CS:GO to CS2 transition gaps
Demand existed, but search engines couldn’t fully access or understand the content.
How we solved it
We started with a full technical SEO audit and translated findings into a prioritized implementation roadmap
[ Key principles ]
- [ 01 ]
Crawl and indexation optimization
identified and resolved structural discovery issues across the platform
- [ 02 ]
Developer-aligned fixes
implemented high-impact technical improvements with the engineering team
- [ 03 ]
Internal linking architecture
rebuilt connections between matches, teams, and hub pages
- [ 04 ]
Metadata standardization
created scalable templates for consistent SEO performance
- [ 05 ]
Structured and multilingual SEO layer
implemented schema markup and expanded global reach
What we aimed for
[ GOAL ]
Drive organic growth through structural SEO improvements:
Scalable content architecture
improve structure and internal linking
CTR optimization
standardize and refine metadata
Rich results enablement
implement structured data
Long-term SEO foundation
build for compounding growth
What we built
[ SOLUTION ]
Technical SEO Foundation
- Full audit identifying crawl, indexation, and schema issues
- Prioritized roadmap focused on traffic-impacting fixes
- Continuous validation against search performance
RESULT
Stable, measurable SEO improvement framework
Crawl & Indexation Optimization
- Fixed indexing gaps across large page sets
- Improved crawl efficiency and discovery depth
- Reduced unnecessary non-indexed content
RESULT
Broader and more reliable search visibility
Site Architecture & Internal Linking
- Rebuilt linking between matches, tournaments, and hub pages
- Improved navigation logic and content relationships
- Strengthened SEO equity flow across the platform
RESULT
Deeper crawl paths and stronger page authority distribution
On-Page SEO & Metadata System
- Standardized titles, H1s, and descriptions at scale
- Updated taxonomy from CS:GO to CS2 structure
- Aligned metadata across thousands of pages
RESULT
Higher CTR and consistent search presentation
Structured Data Implementation
- Implemented SportsEvent schema for matches and tournaments
- Added FAQ schema for enhanced search visibility
- Validated rich result eligibility across key page types
RESULT
Improved SERP visibility and rich result access
Content & Hub Expansion
- Built scalable hub pages for teams, players, and authors
- Expanded missing esports content coverage
- Introduced multilingual SEO structure
RESULT
Stronger topical authority and international reach
Results
Business impact
+15%
overall search impressions
+40%
clicks on Dota 2 hub pages
+35%
clicks on CS2 hub pages
+70%
clicks on event pages
+18%
clicks on match pages (CTR: 0.4% → 0.9%)
+13%%
impressions sustained through Google Core Update
[ Technical results ]
- Crawl efficiency improved with reduced indexation gaps
- Structured data validated and rich results enabled
- Scalable metadata system deployed across thousands of pages
- Internal linking architecture rebuilt for long-term growth
- Multilingual SEO framework implemented
Client feedback
[ TESTIMONIALS ]
StrafeThey approached SEO as part of the product, not just a marketing layer. The improvements in structure, performance, and content systems helped us move toward more scalable organic growth.
Vilhelm von SydowVilhelm von Sydow on LinkedIn
Head of Product, Strafe
Team and tools
[ TEAM & TECH ]
Delivered by a team of UI/UX designers and frontend developers with experience building high-performance, visually driven landing pages for two-sided platforms and creator economy products.
Technical SEO tools
Content architecture frameworks
Multilingual SEO implementation
Internal linking systems
Schema.org structured data
Related work
[ FEATURED CASES ]
All-in-One Esports Platform
Full-cycle project development — from platform architecture and UX/UI to data systems and AI-driven features.
0K
monthly users
0.00M
- page views
- 0M+
- engagement rate
- 0%
- CTR
- 0.0%
- countries
- 0+
Real-Time Broadcast & Data Systems
Turned live data into production-ready tools and viewer-facing experiences.
- Real-time stream analytics & chat tracking
- Live broadcast support systems
- Reduced manual production workload
- Increased in-stream engagement
Mobile App Rebuild & Stabilization
Rebuilt a non-functional legacy app into a stable product - fixing critical issues, restructuring architecture, and enabling real-time event experiences.
- Fixed app-breaking issues and restored core functionality
- Rebuilt navigation and product structure
- Stabilized performance during live events
- Implemented live schedule and notification system
- Added new features and improved user flows
- Integrated analytics and improved product visibility
All-in-One Esports Platform
Full-cycle project development — from platform architecture and UX/UI to data systems and AI-driven features.
0K
monthly users
0.00M
- page views
- 0M+
- engagement rate
- 0%
- CTR
- 0.0%
- countries
- 0+
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